Basic Tools Needed to Start Your Landscaping Business
SEPTEMBER 24, 2018 UNCATEGORIZED
Before starting your own landscaping business, it is important to have the right tools. After all, if one wishes to have a successful landscaping business, it is best to make sure that you have all of the tools necessary to create an attractive landscape for your customers. By understanding some of the most common tools used for basic landscaping needs, you can ensure that you have everything you need to keep your customer’s lawns in the best possible shape, ensuring repeat customers for years to come.
Shovels, rakes, trowels, and hand cultivators
These are the most basic of tools when it comes to landscaping. Every landscaping company should be supplied with these basic implements. They make just about every landscaping endeavor possible. Shovels to remove the sod and turn the soil, as well as dig the holes necessary for fixtures like trees and hardscapes. Rakes are essential to smooth out planting beds and prepare the ground for things like sod without packing the dirt. Trowels and hand cultivators allow you to perform work that requires more attention to detail. All of these tools are necessary for the proper care of landscapes.
Pruners and shears
These tools are used to improve the appearance of woody plants and trees. They keep plants from encroaching in other areas, and they also promote the overall health of the plants. Prunes and shears help maintain a neat appearance, and if you have topiary concerns, they are indispensable in maintaining a set shape. There are hand pruners - tools that help with the smaller branches and are easier to use. Loppers for getting thicker branches that are too large for pruners, and even pruning saws that can help you with the toughest of branches. Hedge shears provide a way for hedges to be trimmed more conscientiously than with electric or gas-run trimmers (although these are widely available and can make maintaining hedges much easier).
This is perhaps one of the most common and most obvious of landscaping tools. It is meant to keep the grass at a reasonable level, and to keep the lawn neat and healthy. Related to lawnmowers in the trimming department are things like weed whackers, which are very useful in keeping edges that can’t be cut by a mower nice and neat. Additionally, the use of some special machinery, designed to eliminate thick brush is useful to have on hand, even it is only in the form of a machine rented once a year.
A wheelbarrow will always be of infinite use for the landscaping professional. Wheelbarrows are very useful for moving debris as well as bringing needed implements to their proper places. They haul dirt and bring in plants. They make it possible for one person to carry a load that otherwise she or he would not be able to handle.
Other tools of interest
Of course, there are specialty tools that may be needed depending upon the features of the landscape you are working with. For water fixtures, it is important to make sure that you have the proper pumps and filters, and that you have little skimmers that can allow you to remove larger pieces of debris from the water. You should have a garden hose for special watering and cleaning needs. Regular household tools such as hammer and nails, levels, and drills are necessary for building landscape features like patios, decks, pergolas, and trellises. They can also be useful in building things like containers and creating raised beds.
When you have all of the tools necessary to take care of a variety of landscaping jobs, then you are one step closer to starting your landscaping business. Acquiring the more common tools upfront can save you money in the long run, as they can be used over and over again. Additionally, many of the more common landscape tools are fairly small in size and easy to store in a garage or a shed and transport in your truck or trailer. As long as they are kept neatly arranged in place, they are easy to get to when needed, and not hard to find. Proper maintenance of your tools is important: keep them from becoming rusty, and make sure your lawnmower and other gas or electric implements are well oiled and always have plenty of gas. Proper care of your tools ensures that you will be able to properly care for your landscape and ensures that they last for many years.
Build a Successful Trade Show Booth
MARCH 8, 2018 UNCATEGORIZED
Successfully participating in a trade show event provides many benefits to your business: advertising, visibility, credibility, generating new leads and clients, and networking with past clients as well as other vendors and business associates. But in order to have a successful event, you must have a well-designed booth that will provide the most exposure and garner the most attention. The following list is compromised of the essentials and a few extra ideas to help your business reap the benefits of a trade show.
- Location, Location, Location
The location and size of your booth are the first things you must consider when signing up for an event. Not all events allow you to choose your location, but if you can you want to try to get a booth close to the entrance or exit or on a corner. These are locations that will have the most foot traffic and usually the most room to work with. The more foot traffic, the more people who will see your booth.
When preparing your design, you have to know the square footage that you are working with. This information will be valuable when determining the size of signs, posters, tables, and all other props and products that will be needed to fill the space.
A large, visible, and clear sign that can be seen and read from a distance is one of the most essential elements of your design. Obviously people need to know who you are and what services or products your business provides. Ensure that your sign (or poster or banner) matches your branding and includes your trademarks to allow for recognition. Also if you have a slogan that will help people remember who you are and what you sell to be sure to include that on the sign or have it visible somewhere else. These purposes of these elements are to provide for name/product/and service recognition. Trademarks, signature looks, and branding all help customers to remember your company.
It is essential that your booth has plenty of available and portable information readily at hand. Buy plenty of flyers, brochures, postcards, and business cards to distribute at the trade show. Some people may be very interested in your product, but for whatever reason, they do not have time to stay and chat with you, or you may be busy discussing your services with another potential client. You want every person who stops by your booth to have access to information and leave knowing why your company, your products, and your services are the best out there.
4. Catch the Eye
Be different than the hundred surrounding booths. Use color, pictures, videos, and displays to draw in the eye and draw in the customer. Have displays for the show attendees to look at and capture their interest.
5. Catch on to Social Media
Social media has become the fastest way to spread information. Weeks before the show is scheduled, start advertising that your company will be at the show. Send out event invites. Also, post pictures, use hashtags, check-in to the event, and continue to post while you are at the show.
6. Approachable and Knowledgeable Booth Attendants
The employees who are managing your booth should be clean and professional in dress and appearance. It is important for them to be friendly and approachable, but most of all they should be knowledgeable about the products and services offered by your company. The trade show attendees who have a genuine interest in your products and services will have questions that your employees need to be prepared to answer. An ill-informed employee can have devastating effects on your company’s image.
7. Demo Your Product or Service
Have examples of your products or services that are available for demonstration. Even better, let your future customers try out your products for themselves right there at the show.
8. Swag and Giveaways
Everyone likes free stuff! A simple and cheap way to lure potential customers to your booth is with a candy bowl. But, if you want to offer longer-lasting and more enticing swag, make sure that it is actually usable and somehow ties into your brand. You don’t want to waste a lot of money on something people are just going to toss into their junk drawers when they get home. Another excellent way to capitalize on everyone’s love for all things free is to offer a giveaway. Have the show attendees sign up for the chance to win one of your products or services. This allows you to collect information for hundreds of individuals you know are interested in what you are offering. With this information, you can build a contact list to make ‘not-so-cold-calls,’ or send out flyers that will help build your client base.
After the trade show, it is important to reach out and contact individuals who have expressed interest in your products and services as quickly as possible. Continue posting on social media and thank people who stopped by or helped out in some way.
If you’ve participated in a trade show event or are a frequent attendee of such events, comment below! Let us know what strategies have worked for you, or what you would like to see more of at trade shows.